eBook community site Wattpad has announced a new tie-up with publishing site LuLu.com to provide Wattpad writers with a Wattpad branded marketplace on Lulu.com to print, sell and promote their works.

The two firms say the ‘Wattpad Marketplace’, which is powered by Lulu’s Publishing Partner Program, will help authors overcome typical sales and marketing challenges and reach a wider audience.

“This year the number of titles published on Wattpad will exceed that of traditional publishing as a whole,” said Allen Lau, CEO of Wattpad. “This partnership will bring the authors of these 300,000 titles an opportunity to monetize their work.”

“Helping authors succeed is what Lulu is all about,” said Krishna Motukuri, Senior Vice President of Business Development at Lulu. “We are excited to have partners like Wattpad that share the mission.”

“The Wattpad Marketplace on Lulu.com” is available at www.lulu.com/partners/wattpad.