Mobcast announces latest new distribution deal

The company behind the digital book service GoSpoken.com has announced a new tie-up with Walker Books to distribute eBooks to wireless connected devices including mobile phones.

Mobcast is to distribute titles from bestselling authors such as Anthony Horowitz, who’s Alex Rider series has sold over 12 million worldwide, on GoSpoken.com and across partners’ app stores, making titles available for millions of RIM, Nokia, Sony Ericsson customers that use the BlackBerry App World, Nokia Ovi store and Play-Now Arena.

The service is accessible at GoSpoken.com or by texting SPOKEN to 60300 from the UK.

Paul Rhodes, Head of Digital at Walker: “We’re delighted to partner with GoSpoken at this time of tremendous opportunity. At Walker, we are constantly evaluating new ways to take our first-class content to new audiences – GoSpoken’s unparalleled reach in the mobile sector coupled with their understanding of the publishing landscape makes them perfect partners for our venture into this exciting and emerging new market.”

Gwen Delhumeau, Business Development Manager for Mobcast:  ”We’re excited to be working with Walker Books and their bestselling authors. This deal gives another dimension to our service gospoken.com and those of our partners. Picking up on the Passback phenomena in America, books on mobile is a great way for parents to introduce reading & literacy to children on a device that is always at hand.”

In recent months Mobcast and GoSpoken have announced a number of major tie-ups including with online book retailer Lovereading.

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