Kindle ad cleared by UK advertising watchdog

The Kindle Touch is coming to the UK  Amazon.com

An advert for Amazon’s Kindle ereader has been cleared by the UK’s advertising watchdog, the Advertising Standards Authority. A customer complained that a TV ad for the Kindle was misleading because it did not state that a mains charger was not included with the product as standard. However the ASA rejected … [Read more...]

Amazon swipes at iPad, knocks Fire along the way

Image: Amazon.com

A new US advert for Amazon’s Kindle range swipes at Apple’s iPad, and in the process manages to talk down the Kindle Fire’s capabilities as an eReader. Amazon launched the Fire, an Android-powered tablet, as a response to Apple’s iPad. In the new ad, embedded below, a man and woman have the following … [Read more...]

Amazon now selling refurbished Kindle Fires

Image: Amazon.com

Amazon.com is now offering refurbished Kindle Fire tablets, suggesting that at least some of the devices are finding their way back to the retailer. In the build up to Christmas Amazon said “customers are purchasing well over 1 million Kindle devices per week” but declined to say how many if these were Kindle … [Read more...]

Are Kindle users buying many books?

Are Kindle users buying books? Image: Amazon.com

I’m always been wary of hype. I’m also wary of vague PR-speak which gets hyped by the media and played as fact. For this reason I’ve always been reluctant to subscribe to the commonly held view that Amazon’s Kindle is romping ahead in every market, winning an unassailable lead over its rivals. Let me be … [Read more...]

Zinio comes to Amazon’s Kindle Fire

The Zinio app for Apple's iPad

Zinio’s digital magazine app is now available for Amazon’s Kindle Fire tablet. The free app can be downloaded from the Amazon Appstore, giving users access to some of the best selling magazines in full colour. The Fire is a tablet device running a customised version of Google's Android operating … [Read more...]